The Story Behind Our Story
In 2011, a group of friends travelled to Guangdong, China to teach English as a foreign language.
While teaching English at our school, we started to notice something curious: It was very difficult for teachers and educators to connect and find employment with schools and centres around Asia and China, in particular. There was no easy way to apply for jobs or find a suitable place of employment.
Meanwhile, our friends ESL site english-4kids was seeing massive growth in traffic. We’ll admit, we were surprised. How had this tiny ESL site with a minimal budget generated more traffic than companies with professional marketing teams and way bigger budgets?
So after many get-togethers, lunches, and the occasional beer we came to the simple observation:
Teachers don't want to go school to school and be harassed by agents online. They want to be helped.
It was time to make ESL employment quick, easy and efficient. Time to build an online ESL community and help people achieve their career goals in a more personable, professional and empathetic way.
We called it, Shenzhen Teach.